We love selling Squishmallows. They are cute, loved and 100% huggable. Squishmallows are a perfect gift to give in so many situations.
Squishmallows are truly and excellent choice for a thoughtful gift, particularly when you want to convey a sense of comfort and affection. They transcend the role of a typical plush toy, offering a soft, huggable companion.
Like we said, giving a Squishmallow is like givingh a hug.
The key to their appeal is their distinctive, incredibly soft texture, which is often described as feeling like a marshmallow. This unique quality makes them exceptionally comforting to hold and cuddle, serving as a lovely stand-in for a real hug when you're unable to be there in person.
Squishmalows are so soft.
Each Squishmallow features a unique character and name, which is detailed on its tag. This adds a personal touch, allowing you to select a design that resonates with the recipient's personality or interests—whether it's a charming koala, a cheerful avocado, or a gentle sloth. This personalisation makes the gift feel more meaningful.
Squishmallows are cute!
Presenting a Squishmallow is a gentle and effective way to express care and show you are thinking of someone. Their universal appeal makes them a suitable gift for people of all ages, from children who need a comforting friend to adults who could use a soft, cheerful reminder of your affection. They have a special way of bringing a smile to anyone's face.
Squishmallows are easy to give in person or to post!
While many plush toys are designed for play or decoration, Squishmallows are specifically crafted with comfort in mind, making them a more sensory and therapeutic object.
We have customers who give Squishmallows as gifts to kids and to adults - they are the true universal gift tyhat knows no age barrier.
Squishmallows were first introduced in 2017 by Kelly Toys Holdings, LLC, with their creator Jonathan Kelly drawing inspiration from the popularity of soft, cuddly plush toys he observed during a trip to Japan. The initial launch featured just eight characters. Their unique, ultra-soft texture and simple, appealing designs quickly began to gain a following. The brand's popularity exploded during the 2020 COVID-19 pandemic. This led to a boom in collectibility, with some rare characters becoming highly sought after, transforming Squishmallows from a simple plush toy into a global phenomenon with a dedicated fan community and a wide range of merchandise.
We love offering Squishmallows from our website as well as from our shop: newsXpress Malvern, 114 Glenferrie Road, Malvern, Victoria.